Identified in the Formby Road Urban Renewal Study as Parcel A and Parcel B, are the two opportunities council have identified for private investment. The land parcels are located within the heart of the city centre, and connect the Rooke Street Mall, Stewart and Best Streets, and Formby Road and represent some of the most significant inner-city development opportunities within the Living City plan.
Capacity analysis undertaken by council shows the two parcels can support:
• Parcel A: 5,500-6,500m² GFA (basement level car parking with 4+ levels of office and complimentary commercial development above)
• Parcel B: 6,000–7,000 m² GFA (2-3 levels of public parking capacity with 4+ levels of residential accommodation above)
The Mall and nearby retailers are expected to benefit significantly from the increased foot traffic generated by the new developments and the improved public amenity.

“With new residential apartments and office space, the whole vibrancy of the area will change, from what is currently a fairly tired back-of-house carparking area into an attractive space with new public amenities and direct links through the Arcades to the existing shopping areas. CBD retailers will see a real boost in daily activity and importantly public carparking will be retained within the precinct,” said Mayor Jarman.
The plan aims to capture the growing demand for quality high-end apartments in Devonport, further expanding a move towards increased inner-city living.
“With uninterrupted views to the mouth of the Mersey River, the site provides one of the few opportunities for high end CBD apartments with waterfront views. I’ve got no doubt they will attract a lot of interest, particularly given the growing demand for real estate in the region” said Mayor Jarman.
Council does not intend to fund or develop the two strategic land parcels within the plan but rather is seeking private investment and is keen to talk with developers and tenants who may wish to get involved.
The current council has continued to focus on the growth and development of Devonport and is committed to maintaining the positive momentum Living City has generated over the past decade. The council unanimously endorsed a Notice of Motion from Deputy Mayor, Cr Stacey Sheehan last year, focussed on the reinvigoration of this important CBD site and have included several related actions within its adopted 2025/26 Annual Plan.
Council Officers will be engaging with local business operators and property owners to provide specific information in relation to the precinct analysis undertaken to date, expected development outcomes, further stages of planning and design investigation to be undertaken, and capture initial feedback and input into the plan.

Devonport Chamber of Commerce and Industry President Claire Connelly said, more people living and working in the CBD means more customers for our retailers, hospitality venues and service providers, more activity in our streets, and a stronger foundation for future investment.
“It’s a welcome example of smart infill development that supports both business and community outcomes.”
